Top-brand perfumes at rock-bottom prices

The business model offered by Primor (www.primor.eu) started off as a family business in Malaga around 60 years ago. In order to offer their perfumes and cosmetics at lower prices, they took the decision to slash their margins. This means that they haven’t made many friends across the years among their competitors, as they’ve opened up store after store with accusations of “unfair competition”. However, in accordance with Spanish Law, as long as the sales price is above the cost price there is nothing anyone can do about it (this law exists to prevent “dumping” – selling items below cost price). Additionally Primor has the approval of the Spanish Consumers Organisation (OCU) based on the company’s low-cost strategy.

We checked out their range and, with the exception of a few brands, they have an excellent offer. Additionally, we compared their prices with other stores and found them to be cheaper both in-store and when comparing online offers from major retailers such as Bodybell or El Corte Inglés.

If you want to buy online, apart from paying by credit card you can also pay by Paypal or in cash upon receipt (at no additional cost). Shipping charges are currently 5.50€ (+ sales tax) for the Spanish mainland, for the islands you’ll have to consult by e-mail. However, if you make a purchase of over 90€ (including sales tax) you’ll get free delivery on the mainland.

Primor has stores in the following cities and towns:

  • Malaga
  • Velez Malaga
  • Alhaurín de la Torre
  • Torremolinos
  • Benalmádena
  • Marbella
  • Estepona
  • Nerja
  • Rincón de la Victoria
  • Ronda
  • Madrid (Príncipe Pío, Gran Vía de Hortaleza, Plenilunio, La Vaguada and coming soon Gran Plaza in Majadahonda)

MSS Tip: Watch out for websites offering perfumes at ridiculously low prices as these are often testers or copies. Falsifications can lead to skin reactions (as well as being illegal trade). You should also avoid people trading near markets who keep their products stuffed in a bag or even inside their clothes (as seen recently on Spanish TV) – they may be original products “fallen off the back of a lorry” or copies.