In the name of market research, I’ve registered with lots of Spanish company websites. As many ask for your date of birth, and having had a recent significant birthday (OK, if you really want to know I was 50 this year), here’s a round-up of the offers, promos and other goodies I received.
20€ off a min. 40€ spend. Valid for one month (15 days before and 15 day after your birthday). I used the voucher – great discount and decent pizzas.
6€ discount on a 10€ spend, valid in stores (need to show SMS message on phone) or online with discount code included in SMS. Valid for one month; will definitely use at my local store on something that costs around 10€ as a 60% discount is too good to miss (early Christmas shopping?)
5€ discount for their online store on a min. 25€ spend. No info on how long the code is valid.
Free menu in the Ikea restaurant and 6€ discount on a min. 60€ spend. The vouchers can be printed off at the self-service Ikea Family machine in store and used up to one month after the date of your birthday.
Marks & Spencer EU site
10€ discount on a min. 50€ spend. Need to use the personal code included in email, valid for around 2 weeks.
Free High Impact mascara with any online purchase. Valid for up to 30 days after email receipt.
10% discount for Club members, no minimum spend, valid for approx. 30 days. The discount can be accumulated with other in-store promos, but cannot be used for gift card purchase.
Could do Better
Tu Casa Club (discount coupons website)
Invitation to participate in a competition to possibily win a box of chocolates. Not very generous.
Big banner-style email with an invitation to download a special coupon that turned out to be just the normal coupons available to anyone. Disappointing.
Email wishing a happy birthday (what, not even a discount voucher?)
Nothing! Having read the T&Cs it turns out that loyalty card holders have to spend 100€ per year to get a birthday treat.
If you’re thinking of signing-up with lots of different email addresses and different dates as your “birthday”, remember that in the small print most companies reserve the right to request some form of ID for discounts to be redeemed in stores.