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Black Friday and Cyber Monday in Spain

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This year Black Friday falls on 25 November and Cyber Monday on 28 November, however only a couple of years ago these days were relatively unknown in Spain. Since stores have decided to embrace any opportunity to launch promos to customers, is it really worth waiting?

What is Black Friday and Cyber Monday?

Black Friday is the name given to the Friday after Thanksgiving that traditionally heralded the start of the Christmas shopping spree in stores in the United States.

Cyber Monday is the Monday immediately after Black Friday. The term was introduced in 2005 when it was noticed that there was a substantial increase in online sales on the Monday after Thanksgiving, hence marketers took the opportunity to offer special promotions to try to increase sales even more. US shoppers have come to expect major discounts on these two days and Spanish stores decided to copy the idea.

In the US they studied the different demographics of the two days to target offers accordingly. Black Friday shoppers tend to be older, less internet savvy and often pay in cash. Cyber Monday shoppers are younger, more affluent, use credit cards and often don’t have a lot of time (or patience) for shopping.

What Bargains Can You Expect to Find?

It’s not easy to know exactly what items will be included in store promos, as companies don’t want to risk people waiting all November to make their purchases.

One of the best ways to make sure you get the latest information is to sign up to newsletters or follow stores on Facebook as most promotions will only be announced on Thursday evening (for Black Friday) or on Sunday (for Cyber Monday).

For in-store promotions remember that items with the biggest reductions will probably only be available in limited numbers (and sizes/colours if we’re talking about clothes and footwear) in order to get customers to visit stores with the hope that they’ll buy something else.

For high value items such as electronics or home appliances, it’s a good idea to check the price of an item you’re interested in now as the price may rise slightly in order for the discount to be artificially higher.

If you want a specific item then the best advice would be to arrive at the store at opening time Black Friday or you could try asking in store one or two days beforehand whether that particular item will be included in their Black Friday promo (although you might not get an answer!).

Is it Worth Waiting?

Well, we haven’t got an answer for that. For electronics and gadgets, if you’re willing to be flexible on brand and model then you’ll probably be able to pick up an item reduced in price.

As well as stores in Spain, from mid November check out The Black Friday – Spain’s “one stop Cyber Monday website”. In past years they’ve had great deals, however competition to attract consumers is a lot higher.

 

Related post: Sales in Spain – Know Your Consumer Rights

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